This role places the Head of Digital within the broader Kenya and Somalia Communications Team based at the British High Commission Nairobi. The primary objective is to drive forward all digital outputs across the social media and internal communications channels for both the British High Commission Nairobi and the British Embassy Mogadishu.
Roles and Responsibilities
- Lead and drive digital content creation, channels, and skills across the Kenya and Somalia Communications Team at the British High Commission Nairobi.
- Create and implement a channel and content strategy for (currently) seven British High Commission Nairobi and British Embassy Mogadishu social media channels, identifying opportunities for creative and impactful digital outputs.
- Manage relationships with partner national and regional communications leads in order to collaborate on digital communications outputs and increase our reach.
- Coordinate publishing and updates to content on the UK Government’s website – GOV.UK - including news stories and documentation, ensuring a high standard and adherence to the GOV.UK style guide.
- Manage the digital team within the broader Communications Team, ensuring timely delivery of digital outputs, high quality content capture, and video editing.
- Manage and maintain existing internal communications channels, including bulletins and digital screens.
- Conduct regular monitoring and evaluation of the seven channels and content, implementing lessons learnt to increase and diversify our reach. This includes analysing engagement rates, audience sentiment, and producing quarterly monitoring and evaluation reports for a senior audience (up to Ambassador level).
- Track and lead improvements to digital skills within the broader team (seven to eight people), encouraging learning and development, identifying skills gaps, and where appropriate, upskilling colleagues.
- Manage the Communications Team’s extensive inventory of equipment, including procurement responsibilities.
- Deputise for the Deputy Head of Team and, occasionally, for the Head of Team.
- Act as media manager on the British High Commission Nairobi’s and British Embassy Mogadishu’s crisis roster – providing sound media leadership during times of crisis.
Resources Managed
The Head of Digital will manage two digital communications assistants.
Essential Qualifications, Skills, and Experience
- Qualification: BA/BSc/HND is required.
- Excellent written and oral communication skills.
- Experience working in the media sector or communications.
- Knowledge of the social media landscape in Somalia, Kenya, and the region.
- Digital communications skills including photography, videography, and editing software.
- Monitoring and evaluation skills, particularly in relation to META and X platforms.
- A high proficiency of spoken and written English.
- Management experience.
