This role is vital for executing Syngenta's vegetable seeds sales promotion strategy in the specified region. The Field Promoter is responsible for promoting the Syngenta vegetable seeds offer in key areas and locations, adhering to the sales promotion plan agreed upon with the manager.
Role Purpose
- To promote the Syngenta Vegetable seeds offer in specified key areas & locations, according to the sales promotion plan agreed with manager.
- To carry out vegetable seeds demonstrations, trainings & field days and liaise/involve with Mazao Club Members & incorporate specific products promotional campaigns to optimize sales in the area.
- To achieve agreed demos & Trials targets.
- To achieve stockist sales targets according to the area sales plans.
Location: Mt Kenya Region
Accountabilities
- To implement agreed demonstration plans / promotion plans within the specified timeframe.
- To operate effectively without supervision & within agreed expenditure budgets.
- To keep abreast of market trends, pricing and competition activities, feeding back regular information to line Manager as changes arise.
- To be technically competent and provide accurate & appropriate recommendations in an ethical manner, in order that the growers achieve best return on investment from using a Syngenta product.
- To provide the grower & stockist with advice on the benefits, and correct positioning of Syngenta products to achieve maximum benefit for all stakeholders.
- Ensure key information about growers, stockists (e.g., Names, address, email, crops grown, products used etc) is collated regularly and provided to line Manager for SFDC.
- To give regular feedback on progress and success or otherwise of demonstrations/trials of products penetration and propose any changes that suits the promotion environment at any one period.
- To defend and promote the image of the company including representing the company in a professional and competent manner.
Knowledge, Skills and Experience
Critical Knowledge
- An Agricultural or business related Degree/diploma accompanied with over 2 years hands on experience.
- Be local resident with being fully conversant with the agriculture trends in the area.
- Must be a good mobilizer able to convene farmers and farmer groups for trainings and field days.
- Knowledge of how to set up demonstrations to extract the unique Selling Points of our products.
