Home Universal is a real estate consortium of more than ten subsidiaries that offer the full range of real estate services ranging from property development, sales and lettings, valuations, property management, property exhibitions, interior design and a host of other complementary services. Over the years, the group has continued to thrive by anticipating market needs.
Role Overview
The Event PR & Marketing Manager leads all strategic, creative, and operational marketing and public relations efforts for the Kenya Homes Expo. The role ensures strong visibility, high attendance, impactful branding, coordinated exhibitor promotions, and seamless public communication across all platforms.
Key Duties & Responsibilities
PR & Communications Management
- Develop and implement annual PR strategy
- Liaise with media houses
- Prepare press releases, media briefs
- Coordinate interviews, media tours
- Manage crisis communication
Marketing Strategy & Execution
- Develop marketing plans for each Expo
- Oversee social media and content creation
- Lead exhibitor promotional campaigns
Event Branding & Visual Management
- Oversee branding, signage, billboards
- Supervise photographers, designers
Media & Stakeholder Relations
- Build long-term partnerships with media and industry bodies
Digital Marketing & Data Analytics
- Manage SEO, SEM, Google Ads
- Analyse campaign results
Event Support & Operations
- Coordinate branding, PR exposure, exhibitor communication
Post-Event Marketing
- Prepare post-event reports
- Lead nurturing and community engagement
Qualifications, Skills & Experience
Education
- Bachelor’s degree in Marketing, PR, Journalism, Communications, or Business.
- Added advantage: CIM, PRSK, Google Digital Marketing, Meta Blueprint certifications.
Training
- Events management
- Social media management
- Crisis communication
- Analytics tools
Experience
- 4–6 years in marketing, PR, events, or communications.
- Experience running large events/trade fairs.
- Experience working with media & creative agencies.
Special Expertise
- Real estate marketing knowledge (added advantage)
- Strong networking with media and sponsors
- Experience running high-impact campaigns
Skills & Competencies
Core Skills:
- Excellent communication, storytelling
- Strong PR & media relations
Technical Skills:
- Adobe Suite, Canva
- Google Analytics, Meta Ads Manager
Behavioural Skills:
- Creativity, attention to detail
- Ability to work under pressure
