The role of Direct Sales Representative in Eldoret is focused on achieving significant business growth across both the Small and Medium-sized Enterprises (SME) and retail banking segments. The successful candidate will be responsible for onboarding high-quality clients through strategic lead generation and focused marketing initiatives, while simultaneously building and nurturing strong customer relationships and maintaining accurate account information.
Key Responsibilities
Acquisition & Business Development
- Acquire new Retail and SME accounts on a monthly basis.
- Expand and strengthen relationships with existing Retail and SME clients.
- Identify cross-selling opportunities to grow the customer portfolio size.
- Drive deposit growth within the acquired Retail and SME customer base.
- Increase Non-Funded Income (NFI) through value-added services.
Customer Engagement & Relationship Management
- Provide consistent customer engagement and personalized support.
- Regularly update and maintain customer records in line with bank policies.
- Ensure a seamless customer experience to foster loyalty and referrals.
Compliance & Operational Excellence
- Adhere to all internal policies and external regulatory requirements.
- Comply with operational and credit policies during client onboarding and servicing.
- Ensure accurate recording of all customer engagements and interactions.
Brand and Support
- Act as a brand ambassador by upholding and promoting the bank’s image.
- Address and escalate customer issues promptly, ensuring timely resolution.
- Support overall bank growth strategies by participating in campaigns and team initiatives.
- To safeguard and promote the bank’s image with the general public.
- To assist in other issues aspects such as issue escalation and resolution to support our growth strategy.
Qualifications and Experience
- Bachelor’s Degree in any discipline from a recognized institution.
- Minimum KCSE Grade: C+ (or equivalent).
- Strong interpersonal skills with the ability to build lasting relationships.
- Excellent communication and presentation skills.
- Sales and customer service experience is an added advantage.
