The Digital Marketing Manager role is crucial for driving brand distinction and supporting revenue growth through well-defined, data-driven marketing initiatives. The successful candidate will be responsible for overseeing brand execution across all platforms, managing key marketing touchpoints, and providing leadership to the creative, content, and production teams.
Key Responsibilities
- Drive brand awareness and revenue growth through targeted digital marketing initiatives.
- Ensure consistent brand representation across all platforms and channels.
- Plan and manage comprehensive marketing campaigns, content calendars, and media buying activities.
- Oversee content creation and campaign execution to support sales objectives.
- Monitor brand sentiment, track customer engagement, and analyze campaign performance.
- Manage key digital platforms including the company website, social media channels, and internal communication channels.
- Track ROI, analyze performance metrics rigorously, and provide regular, insightful reporting.
- Manage marketing budgets, external agencies, and internal resources effectively.
- Support team development and ensure the timely delivery of all marketing outputs.
Key Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years’ experience in digital marketing and brand management, specifically within a sales-driven environment.
- Strong, demonstrable experience in campaign management, brand strategy development, and performance tracking.
- Excellent communication, project management, and stakeholder engagement skills.
- Must be commercially minded, intensely customer-focused, and possess the ability to influence effectively across various teams.
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