This Digital Marketing Executive role at Simba Corporation is crucial for developing and executing comprehensive digital marketing strategies, with a strong emphasis on maintaining a dynamic social media presence, creating compelling content, fostering community engagement, and leveraging performance data for optimization. The role requires a candidate who is proficient in managing multiple brands across various digital platforms and skilled in using creative tools for content production and editing.
Key Responsibilities
Content Creation and Management:
- Develop and curate engaging, creative, and high-quality content for social media platforms such as Facebook, Instagram, X, LinkedIn, TikTok, and others.
- Create and manage content calendars to ensure consistent content delivery.
- Collaborate with design, marketing, and product teams to produce multimedia content (videos, graphics, blogs).
- Monitor platform trends and recommend innovative content formats.
Social Media Strategy:
- Implement social media strategies aligned with the company’s marketing objectives.
- Identify trends, monitor competitors, and adapt strategies to stay current in the social media landscape.
- Suggest and execute new ways to increase brand awareness and engagement.
Community Engagement:
- Monitor, respond to, and moderate user comments and messages in a timely manner.
- Build and nurture an active and engaged social media community.
- Facilitate online conversations and interact with followers to enhance brand loyalty.
Content Production & Creative Support:
- Use design tools (Canva, Adobe Suite, or equivalent) and AI design tools to create high-quality social media creatives.
- Edit short-form and long-form videos using CapCut, Premiere Pro, or similar tools.
- Work closely with the Creative Designer to produce assets on time and reduce workflow bottlenecks.
- Capture and edit video/photo content during events, product shoots, test drives, and showroom activities.
Lead Nurturing & Digital Customer Engagement:
- Manage WhatsApp Business for lead nurturing, customer follow-ups, and automated flows.
- Support email marketing using platforms such as Zoho Marketing Automation or Mailchimp.
- Coordinate with sales teams to ensure timely follow-up and accurate lead routing.
- Track lead performance and conversion insights for reporting.
Performance Analysis:
- Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or other platforms.
- Prepare weekly and monthly reports to measure the effectiveness of social media efforts and inform future strategies.
- Provide insights and recommendations for optimizing social media campaigns.
Paid Social Campaigns:
- Assist in the planning, execution, and monitoring of paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
- Work with marketing teams to ensure paid campaigns align with broader digital marketing strategies.
Cross-Functional Collaboration:
- Support the broader Digital & Creative teams to deliver integrated campaigns.
- Work with brand and product managers to ensure messaging accuracy.
- Ensure all digital content aligns with brand guidelines and corporate standards.
Staying Up to Date:
- Stay updated with the latest social media best practices, trends, and technologies.
- Continuously explore new platforms and features that could benefit the brand’s social media presence.
Qualifications and Experience
- Bachelor’s degree in marketing, Communications, or a related field.
- Proven experience of at least four (4) years in social media marketing or similar roles.
- Strong understanding of major social media platforms (Facebook, Instagram, X, LinkedIn, YouTube, TikTok, etc.).
- Excellent written and verbal communication skills.
- Demonstrated success managing social media for multiple brands simultaneously.
- Proficiency in social media management tools (Meta Business Suite).
- Skilled in using graphic design and video editing tools such as Capcut, Canva, Adobe Suite, or AI tools (Nano Banana, Midjourney, Runway etc).
- Strong copy writing skills and storytelling ability.
- Experience in lead nurturing through WhatsApp and Email marketing tools is an advantage.
- Analytical mindset, data-driven with a strong understanding of digital KPIs, social media data and metrics.
- Creativity and the ability to think outside the box.
- Strong attention to detail with time-management and organisation skills.
- Ability to work in a fast-paced environment, multitask and meet deadlines.
