This role is for a Digital Marketing Executive with exceptional video production, graphics design, and digital storytelling skills. The primary objective is to create engaging, high-quality product videos that drive awareness, educate customers, and boost sales for Jumbo Chem (K) Ltd, an indigenous Kenyan manufacturing company specializing in high-quality insulation products for the construction industry, as well as packaging material.
The role demands a blend of creativity and technical expertise, focusing on shooting, editing, and optimizing videos for different platforms while managing web content, social media, and analytics using modern digital tools and AI.
Key Responsibilities
- Create and manage engaging product videos and digital campaigns across social media and web platforms.
- Maintain and update the company website for fresh, optimized, and conversion-focused content.
- Use AI tools to streamline content creation, analysis, and customer engagement.
- Manage social media pages, post regular updates, and track performance.
- Monitor analytics and prepare monthly reports with insights and recommendations.
Qualifications & Skills
- Education: Bachelor's degree in marketing, Communication, Film/Media Production, IT, or a related field.
- Experience: 4-6 years of experience in digital marketing with proven skills in video shooting, editing, production, and graphics design.
- Portfolio: Proven track record of delivering measurable results, with a portfolio of previous projects (including videos and artworks) attached.
- Technical Proficiency:
- Demonstrates strong video editing and graphic design skills, with proficiency in tools such as Adobe Premiere Pro, After Effects, Illustrator, Photoshop, CapCut, and DaVinci Resolve.
- Experience with WordPress or similar Content Management Systems (CMS).
- Strong understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media algorithms.
- Familiarity with AI tools for content creation and marketing automation.
- Soft Skills:
- Creative mindset with a strong grasp of visual storytelling and branding.
- Ability to manage multiple projects and meet deadlines independently.
