Scion Hospital, an ultra-modern facility registered in Kenya with three branches operating within Nairobi, is seeking a dynamic and innovative Digital Marketer to join its growing marketing team. The ideal candidate will be responsible for managing and optimizing the hospital’s digital platforms to enhance visibility, engagement, and patient conversion. This role involves overseeing website performance, creating and designing digital content, and implementing strategies that drive traffic and increase hospital visits.
The successful candidate must demonstrate creativity, analytical ability, and a strong understanding of digital marketing trends, particularly within the healthcare sector.
Key Responsibilities
- Oversee the performance and functionality of all digital platforms, including the hospital’s website, social media pages, and online listings.
- Develop and execute digital marketing strategies aimed at increasing brand awareness, online engagement, and conversion to hospital visits.
- Manage and update website content, ensuring accuracy, SEO compliance, and user-friendly navigation.
- Create, design, and publish high-quality digital content, including graphics, videos, and written posts, that align with the hospital’s branding and communication objectives.
- Analyze and monitor digital performance metrics to measure the success of campaigns and identify opportunities for improvement.
- Respond promptly and professionally to online inquiries and concerns, ensuring excellent digital customer service.
- Collaborate with internal departments to promote hospital services, events, and health awareness campaigns through digital channels.
- Stay informed about emerging digital marketing trends and tools to continuously enhance Scion Hospital’s online presence.
Qualifications and Experience
- Degree or Diploma in Digital Marketing, Marketing, Communications, or a related field.
- Minimum of 2 years’ experience in a similar digital marketing role.
- Experience in a hospital or healthcare environment will be an added advantage.
- Proficiency in social media management, Google Analytics, SEO/SEM, content design, and digital advertising.
- Excellent written and verbal communication skills.
- Strong creative, analytical, and problem-solving abilities.
- Ability to work independently and deliver high-quality results within set timelines.
