Our client, a leading provider of high-quality home healthcare solutions, is committed to enhancing patients’ lives through compassionate and professional care. They are seeking a talented Digital Marketer to strengthen their online presence and drive meaningful engagement with their target audience.
About the Role
The Digital Marketer will be responsible for developing, managing, and optimizing digital campaigns aimed at generating qualified leads for home care programs and boosting overall brand awareness.
Responsibilities:
- Develop, manage, and optimize digital marketing campaigns across Facebook, Instagram, and Google Ads to generate qualified leads for home care programs.
- Create engaging, SEO-friendly content and visuals for social media, blogs, and websites to boost brand awareness and drive audience engagement.
- Monitor and manage social media channels—responding promptly to comments, inquiries, and messages to maintain a professional and caring brand tone.
- Track, analyze, and report campaign performance metrics, including lead generation, engagement rates, and conversion data, using tools like Meta Ads Manager and Lead management CRM.
- Optimize ad creatives, copy, and landing pages for improved click-through and conversion rates.
- Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
- Conduct market and audience research to identify trends and opportunities for campaign optimization.
- Create and schedule content calendars highlighting caregiver programs, testimonials, awareness posts, and educational materials.
- Manage and nurture leads through the CRM system, tagging and tracking outcomes to support follow-ups and improve lead quality.
- Stay updated on digital marketing trends, platform algorithms, and industry best practices to enhance campaign performance continuously.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- About 4 years of experience in digital marketing, social media management, or content creation.
- Proven ability to run successful social media campaigns and digital ads.
- Strong knowledge of social media platforms, SEO, and digital advertising tools.
- Excellent writing, communication, and creative skills.
- Experience with analytics tools (Google Analytics, Meta Business Suite, etc.) to track performance.
- Ability to work independently and collaboratively in a fast-paced environment.
