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Digital Growth & Content Officer at Boma International Hospitality College | Ajira Zone
Boma International Hospitality College
Digital Growth & Content Officer Marketing and Communications Full-Time Mid-level(3-5 yrs)
Job Description The Digital Growth & Content Officer at Boma International Hospitality College (BIHC), in partnership with the Business and Hotel Management School (BHMS) in Switzerland, is responsible for driving the institution's digital presence and recruitment efforts. This role involves developing content strategies, managing social media platforms, and generating leads to support the admissions pipeline.
Scope of the Role
Direct Reports: Content interns, student ambassadors (as assigned)Internal Stakeholders: Business Development, Admissions, MarketingExternal Stakeholders: Prospective students, parents, creative partners, agencies
Key Responsibilities Digital Content Strategy & Execution
Develop and execute a content strategy aligned to BIHC’s recruitment cycles and institutional positioning.
Create high-quality, platform-relevant content (video, social, web, email) that drives awareness and consideration.
Translate programs, student journeys, and outcomes into compelling, conversion-oriented storytelling.
Maintain brand consistency across all digital channels.
Social Media & Audience Growth
Manage priority platforms (Instagram, TikTok, Facebook, X, and LinkedIn) with a focus on engagement and lead generation.
Build and grow a targeted audience of prospective students and stakeholders.
Drive inbound engagement (DMs, comments, inquiries) and guide them into structured admissions pathways.
Monitor platform performance and continuously optimize content and posting strategy.
Lead Generation & Pipeline Contribution
Generate qualified leads through content campaigns, digital activations, and social engagement.
Support lead nurturing through content sequencing, follow-ups, and engagement strategies.
Work closely with Admissions to ensure seamless handover and tracking of leads.
Maintain accurate tracking of leads generated through digital channels.
Campaigns & Growth Initiatives
Support the execution of student recruitment campaigns for key intakes.
Collaborate on go-to-market strategies for new programs and institutional initiatives.
Identify and leverage partnerships, creators, and platforms that enhance reach and lead generation.
Monitor competitor activity and emerging trends to inform strategy.
Data, Analytics & Performance Optimization
Track and report on qualified leads, engagement-to-inquiry conversion rates, and campaign performance.
Use insights to continuously refine content, targeting, and messaging.
Provide structured performance reports and recommendations.
Stakeholder Collaboration & Experience
Work with marketing, faculty, and student teams to capture authentic, high-impact content.
Ensure consistent, high-quality communication across all digital touchpoints.
Support institution and admissions-related events and activations through content and digital amplification.
Administrative & Operational Support
Maintain content calendars, campaign trackers, and reporting dashboards.
Document and improve digital marketing and lead generation processes.
Any other duties as may be assigned by management from time to time.
Requirements
Bachelor’s Degree in Marketing, Communications, Business, or a related field.
2–4 years’ experience in digital marketing, content, or social media roles. Agency experience preferred.
Proven ability to execute campaigns that drive measurable engagement and lead generation.
Experience in education, hospitality, or service industries is an added advantage.
Familiarity with CRM systems, analytics tools, and content production tools.
How to Apply How to Apply Interested and qualified candidates should apply online through the official application portal on the Red Cross recruitment site here: Apply via redcross.applytojob.com .
