Role Purpose
This role leads the sponsor experience vision and strategy for World Vision’s Sponsor App and Portal - the primary digital touchpoints for deepening sponsor relationships. By shaping a future-facing digital journey, this role ensures sponsors are inspired, engaged, and connected to the children and communities they support.
Acting as the sponsor’s advocate, the role translates insights, content, and engagement trends into a compelling experience roadmap. It partners with Support Offices, digital enablement, and technical teams to bring sponsor experience priorities to life. Beyond features and functions, this role focuses on storytelling, emotional connection, and impact - creating digital journeys that foster loyalty and retention.
While the App and Portal are the primary focus (90%), the role also ensures they connect seamlessly with Support Office digital opportunities (10%), strengthening cohesion and creating a unified sponsor journey across touchpoints.
Key Responsibilities and End Results
Shape Sponsor Experience Vision & Strategy
- End Results: A clear, future-focused vision for the Sponsor App & Portal is developed and championed. Sponsor journeys are inspiring, intuitive, and aligned with WV’s mission and brand. Stakeholders rally around a shared digital engagement roadmap that balances sponsor needs and organizational goals.
Lead Sponsor Insights & Engagement Design
- End Results: Sponsor insights, research, and feedback directly shape digital journeys and priorities. Sponsors experience deeper connection, trust, and retention through meaningful interactions. Sponsor needs are consistently translated into engaging, value-driven experiences.
Guide Content & Impact Storytelling Strategy
- End Results: Digital experiences bring the sponsorship story arc (problem, plan, progress) to life in compelling ways. Content strategies highlight transformation, impact, and sponsor value, creating emotional resonance. Best practices are established for integrating storytelling seamlessly into the app and portal.
Drive Collaboration with Support Offices (SOs)
- End Results: SOs are aligned on common goals and actively shape the sponsor experience strategy. Global collaboration frameworks ensure balance between consistency and local flexibility. SOs feel ownership and shared accountability in delivering outstanding sponsor experiences.
Champion Innovation, Measurement & Optimization
- Digital engagement trends are translated into meaningful, future-ready improvements.
- Sponsor experience KPIs (e.g., engagement, satisfaction, retention) are defined and tracked.
- Data-driven insights continuously inform refinements and innovation across the platform.
Required Professional Experience and Qualifications
- Education: Bachelor’s or Master’s in Digital Product Strategy, Marketing, Communications, Human-Centered Design, or related field. Equivalent relevant experience considered.
- Experience: 7+ years in digital product strategy, customer/sponsor engagement, or related roles.
- Proven success shaping user/customer journeys that deliver measurable outcomes.
- Strong track record translating insights into digital experiences that drive emotional connection and retention.
- Demonstrated ability to influence and align cross-functional, multi-market stakeholders.
- Experience in donor/customer engagement or mission-driven contexts is a strong advantage.
Language Requirements
- Excellent written and spoken English
Work Environment
- Travel: Travel is up to 15%
- Work Environment: Standard office environment with remote collaboration tools; flexibility for virtual design/testing workshops across regions
Preferred Knowledge and Qualifications
- Visionary thinker with the ability to define and inspire long-term digital engagement strategies.
- Strong storyteller with the ability to shape content into engaging sponsor journeys.
- Skilled collaborator across technical, creative, and engagement teams.
- Analytical and data-driven, comfortable with KPIs and continuous improvement.
- Globally minded, able to navigate cultural differences and work across time zones.
