This specialist role at Rose Avenue Consulting Group is crucial for developing and implementing integrated communications, digital marketing, and strategy initiatives to support the firm's corporate goals and market positioning.
Rose Avenue Consulting Group is a financial management, strategy and consulting firm that combines deep industry knowledge with specialized expertise in corporate finance, strategy and research. Together with clients and partnering companies, they address critical issues and challenges. RACG aims to provide a globally consistent set of services.
Job Responsibilities
Communications & Brand Strategy
- Develop and implement a comprehensive communications strategy aligned with corporate goals.
- Define and maintain brand voice, messaging frameworks, and content standards.
- Oversee the creation of thought leadership materials (HR trend reports, articles, webinars).
- Manage media relations and seek opportunities for executive visibility.
Digital Marketing & Content
- Lead the digital marketing strategy across web, email, social media, and paid channels.
- Manage the company website, ensuring content accuracy, SEO optimization, and user experience improvements.
- Create and manage a content calendar reflecting HR trends, client needs, and firm capabilities.
- Monitor analytics to assess campaign performance and optimize digital initiatives.
Strategic Planning & Execution
- Partner with senior leadership to support strategic planning activities, including market positioning, growth initiatives, and competitive analysis.
- Translate firm strategy into actionable project plans.
- Lead cross-functional strategic projects (e.g., new service launches, rebranding, thought leadership campaigns).
Business Development
- Collaborate closely with HR consultants, business development, and service line leaders to ensure messaging consistency.
- Lead proposal development and client communication materials.
Required Qualifications and Experience
- Bachelor's degree in Communications, Marketing, Business, HR, or a related field.
- 5+ years of experience in digital marketing, business development and strategic planning.
- Strong proposal writing, editing and storytelling skills.
- Experience in professional services for NGO, Grant and Partnerships environments is highly desired.
- Experience managing digital platforms (CMS, email marketing tools, social media).
- Ability to translate complex business concepts into clear, compelling messaging.
