Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years, aiming to make a difference in people’s lives by making financial freedom possible through innovative and relevant solutions.
The Business Development Manager, Broker & Direct role is critical for developing, maintaining, and enhancing business relationships with all intermediaries (brokers, independent agencies, and tied Liberty/Heritage agency force) and direct clients. The primary focus is to drive new business acquisition and retain existing accounts for Group Life and Pension business in order to achieve overall group business targets.
Key Responsibilities
- Build sustainable relationships with all intermediaries and direct clients to drive new accounts and retain business.
- Develop sales budgets, marketing strategies, and implement long-term customer-centric sales plans for Group Life and Pension to ensure high business acquisition and retention.
- Monitor and prepare periodical reports on new business closed, renewals, and prospects progress for all intermediaries.
- Build and strengthen relationships among the Group Life and Pension staff to facilitate and fast-track effective and efficient servicing of new and existing clients in line with Service Level Agreements (SLAs).
- Understand clients’ needs and drive cross-selling initiatives among the Group Life and Pension clients to achieve a relevant product mix.
- Continuously conduct competitor analysis of the market and develop adaptive strategies to ensure responsiveness and gain a competitive edge.
- Conduct continuous product training for all intermediaries to ensure product knowledge and professionalism are upheld and clients are advised appropriately to avoid misrepresentation.
- Ensure continuous compliance for all intermediaries in response to changes in the regulatory environment, including annual IRA renewals.
- Drive the intermediaries motivation agenda through the approved incentive programme to ensure continued support and enhanced relationship.
- Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.
Qualifications
- Bachelor’s degree in Insurance, Marketing or other business-related discipline.
- Diploma in Insurance (ACII or AIIK).
- Member of CII or IIK.
Experience
- 10 years’ experience in the insurance industry, 3 of which should be in a supervisory role.
- Strong knowledge of insurance sales, agency management, and business development.
