As the Business Development Manager at Safal Group, you will be responsible for identifying, evaluating, and opening new market segments for existing and new Mabati Rolling Mills (MRM) products. This role focuses on value-sales and solution-based offerings, driving go-to-market strategies for new products, applications, and customer segments.
Key Performance Areas
Market & Business Development
- Identify, evaluate, and open new market segments for existing and new MRM products, including value-sales and solution-based offerings.
- Drive go-to-market strategies for new products, applications, and customer segments.
- Develop structured market entry plans for institutional, affordable housing, and organized group markets.
- Manage sales and promote the company through the e-commerce platform.
- Develop new geographical markets through managing and deploying the mobile showroom in an effective and efficient manner.
Value Sales Growth
- Own and drive value sales growth, focusing on higher-margin products, bundled solutions, and specification-led opportunities.
- Work closely with the core sales teams to convert identified opportunities into sustainable revenue streams.
- Track and report value-segment performance, pipeline health, and conversion metrics.
Architects & Construction Influencers Engagement
- Build strong relationships with architects, consultants, quantity surveyors, engineers, and developers.
- Drive product specification and early-stage influence in projects and developments.
- Organize and support CPD sessions, technical presentations, and specification forums in collaboration with Marketing and Sales teams.
Institutional & Partnership Development
- Establish and manage partnerships with SACCOs, cooperative societies, financial institutions, NGOs, donor-funded housing programs, parastatals, and county governments.
- Develop commercial frameworks and collaboration models that enable scalable adoption of MRM products.
- Work with internal stakeholders to ensure partnership models are operationally viable and compliant.
Market Intelligence & Strategy
- Gather and analyze market intelligence, competitor activity, and emerging construction trends.
- Provide structured feedback to leadership on new opportunities, risks, and strategic priorities.
- Support leadership in shaping long-term value growth strategy.
Requirements and Qualifications
Qualifications
- Minimum: Bachelor’s degree in Civil Engineering, Construction Management, or any related field.
- Added Advantage: Postgraduate qualification in Sales, Marketing, or Strategy.
Experience
- Total Experience: 10–12 years.
- Relevant Experience: 4–6 years in business development, strategic sales, or market development roles.
- Industry Exposure: Building materials, construction, real estate, infrastructure, or related sectors.
Personality Profile & Key Competencies
- Strategic thinking and market development capability.
- Strong stakeholder and influencer management skills.
- Commercial acumen and value-selling orientation.
- Partnership development and negotiation skills.
- An analytical, structured, and data-driven approach.
- Excellent communication and presentation skills.
- Entrepreneurial and opportunity-driven mindset.
- Results-oriented with a long-term strategic view.
- High integrity and professional credibility.
- Self-motivated, resilient, and proactive.
- Comfortable operating with ambiguity and building from scratch.
.png){kind=logo}
