We are seeking a driven Business Development Executive (BDE) to lead outbound sales and partnership development for enterprise and institutional clients. You will sell integrated B2B solutions that combine hardware, software, and data-driven services — Smart Solar Dryers, FarmShield IoT, and the FarmCloud platform. In your first six months, you will focus primarily on cooperatives and mid-tier agro-processors, expanding to NGO programmes, county governments, and other institutional buyers thereafter.
Key Responsibilities
New Business Development
Identify, engage, and close new B2B customers — with a primary first-6-month focus on cooperatives and mid-tier processors, expanding to NGOs, county governments, and other institutional buyers
Manage the full sales cycle from prospecting to close
Conduct discovery sessions, product demos, and solution presentations
Develop account-penetration and territory strategies
Pipeline & CRM Ownership
Own and maintain an active, well-documented CRM pipeline
Track deal stages, next actions, and forecast accuracy
Provide structured weekly pipeline updates
Ensure disciplined follow-up and conversion tracking
Solution Selling
Translate customer needs into tailored technical-commercial proposals
Work with technical, agronomy, and engineering teams to align solutions to client requirements
Support pricing, proposals, and negotiation processes
Market Engagement
Build relationships with key institutional and enterprise decision-makers
Represent Synnefa in client meetings, demos, and field visits
Capture market feedback to inform product and commercial strategy
Sales Handover & Customer Success Transition
After closing a deal, the BDE supports a structured handover to Customer Success:
Attend late-stage demos where required to support closure
Conduct a formal CRM-based handover to Customer Success
Document all commitments, expectations, and deal context
Support onboarding alignment between the client and the Customer Success team
Flag upsell, renewal, rent-to-own compliance, and risk indicators early
Ensure a smooth transition from sales to implementation and adoption
Scope, Travel & Working Rhythm
Geographic scope: Kenya-focused role, based in Nairobi. Regional (Uganda/Ghana) opportunities may be supported case-by-case but are not the primary mandate.
Field travel: Roughly 40–60% of time in the field — cooperative sites, processor facilities, and client premises — with the balance on pipeline management and proposals.
Reporting cadence: A weekly 30-minute pipeline review and a monthly deal debrief with the CEO.
Performance Expectations
Active pipeline generation from Month 1
First meaningful closed revenue within 60–120 days
Consistent month-on-month growth in closed-and-collected revenue against targets
Strong CRM discipline and consistent deal progression
Demonstrated ability to close institutional or enterprise B2B deals
Requirements & Qualifications
Education: Bachelor's degree in a relevant field. Technical and engineering backgrounds — Mechanical, Civil, Mechatronics, Electrical, Biosystems Engineering, or Renewable Energy — are welcome and an advantage, as are business, commerce, or agribusiness backgrounds paired with a strong commercial record.
Closing record (required): Proven track record of closing deals (ability to walk through three largest closed deals: size, cycle length, signature process).
Experience: 2–4 years' experience in B2B technical sales or business development.
Experience with institutional, NGO, cooperative, or enterprise clients preferred; agritech, hardware, or capital-equipment exposure a strong plus.
Skills in solar energy installation, and proficiency in AutoCAD and SolidWorks are an added advantage.
Comfortable using AI tools such as Claude and Gemini.
Offer & Compensation
Base Salary: KES 70,000 – 90,000 per month
Transport Allowance: KES 10,000 per month
Commission: 3% on collected revenue above KES 100,000 per month
Benefits: Cash Meal Benefit, Annual Health Cover (AAR Insurance), flexible working hours, WFH policy (4 days office/week), Bonusly awards.
