Brand Manager

Key Duties and Responsibilities

• Develop and implement long-term brand strategies aligned with AMG’s overall business goals.
• Define brand positioning, messaging frameworks, and value propositions based on market insights.
• Plan and execute integrated 360-degree marketing campaigns across digital, print, and on-ground platforms.
• Lead go-to-market strategies for new product launches, coordinating cross-functional input for maximum impact.
• Ensure brand consistency across all internal and external communications and touchpoints.
• Collaborate with sales, product development, and operations teams to align marketing efforts with business priorities.
• Conduct regular market and competitor research to inform branding decisions and maintain market relevance.
• Manage agency and vendor relationships to ensure timely, high-quality creative and media outputs.
• Monitor brand performance metrics, including awareness, engagement, and perception, and optimize based on insights.
• Manage brand budgets, campaign spend, and deliver detailed ROI analyses post-campaign.

Education and Qualification

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4–6 years of experience in brand management or a related marketing role
• Experience leading cross-channel marketing campaigns and working with agencies
• Proficiency in marketing analytics tools and reporting
• Strong knowledge of branding principles, consumer behavior, and competitive positioning

Specific Skills and Experience

• Strategic thinker with a creative and analytical mindset
• Excellent communication, presentation, and interpersonal skills
• Strong project management and organizational capabilities
• Data-driven with the ability to translate insights into actionable plans
• Team player, able to work collaboratively across departments and with external stakeholders
• High level of professionalism, initiative, and attention to detail