The Assistant Manager, Digital Marketing role is to lead and drive Britam’s digital marketing strategy and execution by leveraging data, technology, and innovation to deliver measurable business growth. The role is responsible for customer acquisition, lead generation, revenue contribution, brand visibility, and optimization of digital channels, while ensuring governance, compliance, and efficient use of marketing investment. This role serves as the central owner of digital performance, translating Group strategy into scalable, results-driven digital initiatives across all markets, and ensuring that Britam’s digital platforms and campaigns operate as high-performing acquisition and engagement engines rather than passive brand touchpoints.
Key Responsibilities
Strategic Accountability
- Develop, implement, and continuously refine the Group’s digital marketing strategy in alignment with business, brand, and growth objectives.
- Translate strategic priorities into structured digital plans, performance targets, and delivery roadmaps across markets and customer segments.
- Provide subject-matter leadership on digital marketing to internal stakeholders and senior management.
Financial & Performance Management
- Accountable for digital marketing performance, including customer acquisition, lead generation, conversion, and revenue contribution.
- Optimise digital marketing investment to deliver efficiency, effectiveness, and measurable return on investment.
- Monitor, analyse, and report on digital performance metrics to inform decision-making and performance reviews.
Digital Channels & Platform Ownership
- Provide strategic ownership of the corporate website and digital platforms as acquisition, engagement, and conversion assets.
- Oversee optimisation of customer journeys, content, and digital funnels to enhance user experience and business outcomes.
- Ensure digital platforms are reliable, scalable, secure, and aligned with business requirements.
Creative & Brand Governance
- Provide creative leadership for digital content and visual assets across all digital channels.
- Ensure consistent application of brand standards, quality, and tone across digital touchpoints.
- Approve digital creative output and manage prioritisation of internal design resources.
Technology, Innovation & Capability Development
- Lead the adoption and effective use of marketing technology, analytics tools, and automation platforms.
- Provide marketing leadership in digital transformation initiatives, including CRM and customer experience programmes.
- Identify and implement innovative digital and AI-enabled solutions to improve performance and efficiency.
Vendor & Stakeholder Management
- Manage relationships with digital agencies, technology partners, and service providers.
- Set performance expectations and ensure value for money from external vendors.
- Collaborate cross-functionally with Brand, Sales, IT, Customer Experience, Risk, and Business Units to deliver integrated outcomes.
Risk, Compliance & Governance
- Ensure compliance with brand guidelines, regulatory requirements, data protection, and platform governance standards.
- Provide oversight of digital risk management, including online reputation, platform compliance, and crisis response.
- Act as custodian of digital governance frameworks and best practices.
Skills & Qualifications
- Creativity: Ability to develop new strategies and innovative ideas that help the company grow.
- Technical skills: Proficiency in digital marketing tools, website management software, and technology to create graphics, videos, and other marketing materials.
- Digital Marketing Knowledge: Thorough understanding of digital marketing strategies, plans, calendars, and performance measurement.
- Strategic Thinking: Ability to develop effective marketing strategies that drive business growth.
- Education: Bachelor’s degree in marketing, communications, or a related field.
- Experience: 4-6 years of experience in digital marketing with a proven track record of successful campaigns.
- Expertise: Knowledge of SEO, SEM, social media, email, display, and web analytics tools (e.g., Google Analytics).
- Budget Management: Experience managing budgets and ROI for digital marketing programs.
How to Apply
Interested and qualified candidates should apply online through the Britam career portal at Britam on britam.taleo.net.
