d.light is a global leader and pioneer in delivering affordable solar-powered solutions designed for the two billion people in the developing world without access to reliable energy. d.light provides distributed solar energy solutions for households and small businesses that are transforming the way people all over the world use and pay for energy.
Role Overview
The Assistant Manager Brand & Communications, Group, plays a crucial role in shaping and maintaining d.light's global brand presence. This position involves leading the development and consistency of brand strategy and communications across various decentralized markets (OPCOs), leveraging both traditional marketing oversight and modern AI-driven tools. The role requires strong cross-functional collaboration and a deep alignment with the company's impact-driven mission.
Responsibilities & Key Results (R&Rs)
- Lead development and regular updates of global brand strategy and guidelines.
- Ensure brand consistency across all regions by reviewing and approving key marketing assets.
- Guide OPCO teams on Point of Sale Material (POSM) planning, Experience Center (EC) branding, and retail campaign execution.
- Review and support internal and external communication material in line with brand priorities.
- Manage master creative toolkits and coordinate adaptation across local markets.
- Coordinate with creative, PR, and branding agencies to maintain high quality and brand alignment.
- Track Go-To-Market (GTM) calendars, campaign timelines, and resolve any misalignments across teams.
- Support HR and Leadership in internal branding, communication, and engagement storytelling.
- Facilitate regular training, brand workshops, and best-practice sharing sessions with OPCO teams.
- Collaborate with leadership to ensure consistent brand representation across public platforms.
- Align brand efforts across Product, Sales, HR, and Social Impact functions.
- Harness Generative AI for ideation, campaign testing, and multi-language content adaptation.
- Apply AI-driven analytics for brand monitoring, competitor tracking, and sentiment insights.
- Partner with product and digital teams to ensure the brand narrative is embedded in customer journeys (online & offline).
Requirements and Qualifications
- Master’s degree in Marketing, Communications, or Brand Management preferred (MBA/MSc/MA).
- Minimum 3-5 years in brand, communication, or marketing strategy roles.
- Experience working with decentralized or multi-country teams.
- Strong knowledge of brand audits, guidelines, and campaign messaging.
- Hands-on experience in reviewing and guiding creative or communication materials.
- Proven ability to manage agencies and ensure high-quality outputs.
- Proficiency in using AI tools for marketing and communications (e.g., ChatGPT, Gemini, Canva, etc.).
- Strong digital storytelling and social media analytics experience.
- Comfort with data visualization tools for presenting insights to leadership.
- Strong verbal and written communication skills.
- Excellent organizational and cross-functional collaboration abilities.
- Comfortable in fast-paced environments with multiple stakeholders.
- Deep alignment with d.light’s purpose and passion for impact-driven work.
- Willingness to travel as required.
