The Area Sales Officer role is crucial for driving sales performance and expanding market presence within the assigned territory. The successful candidate will be responsible for managing dealer relationships, ensuring product visibility, meeting sales targets, and maintaining compliance with credit policies.
Key Responsibilities
Sales Achievement & Market Growth
- Consistently meet and exceed sales targets, including generating enquiries and taking orders.
- Achieve product-wise and profile-wise sales objectives, ensuring an optimal product mix, including new product uptake.
- Promote products through strategic initiatives such as roadshows and customer contact programs at retail outlets.
- Secure orders from distributors and retailers while ensuring timely payment collection in line with monthly plans.
- Identify, recruit, and retain credible dealers/stockists within assigned territories.
- Assess regional sales potential and develop actionable plans to maximize opportunities.
- Support product campaigns and promotions to ensure customer access to accurate product information at points of purchase.
Area Branding & Visibility
- Ensure availability, distribution, and optimal utilization of POS materials across all outlets.
- Recommend strategic locations for wall branding, billboards, and other visibility initiatives.
Customer Relationship Management
- Ensure timely and accurate delivery of customer orders.
- Address and resolve customer complaints promptly, and provide effective feedback and follow-up.
- Conduct regular customer visits and execute over-the-counter activation activities to strengthen customer engagement.
Market Intelligence Reporting
- Provide timely and accurate sales and marketing intelligence through routine customer interactions and market visits.
Competitive Strategy Execution
- Establish and maintain a clear competitive advantage to safeguard and grow market share.
Credit Management & Compliance
- Ensure all customer accounts operate within approved credit limits and adhere to required credit formalities, including personal guarantee documentation.
- Conduct account reconciliations within the stipulated timelines to maintain accurate financial records.
Requirements and Qualifications
Qualifications Required:
- Minimum academic qualification: Bachelor's Degree in a relevant field.
- Qualifications as an added advantage: Diploma in Sales & Marketing.
- No specific professional registration is listed.
Experience Required:
- General work experience: 5 years.
- Specific experience relevant to this position (level/discipline): 3 years.
Key Competencies and Skills:
- Analytical skills
- Planning & organizing skills
- Conflict resolution skills
- Effective communication skills
Language Requirements:
- Proficiency in English
- Proficiency in Kiswahili
Computer Literacy:
- Proficiency in Microsoft Office packages
- Familiarity with ERP systems, specifically SAP
Personality Profile:
- Positive, Employee-centric, Fast-paced and prompt, Achievement oriented, Energetic and Enthusiastic, Self motivated, Focused, High level of integrity.
